>>132894173This, they are not targeting rippers.
They are targeting two things at once,
The first one, which they want you to believe, is that it stops copyright owners from easily ripping their content and searching for matches automatically.
The second one, is the readers that actually start at chapter 1 and read the entire thing. Capturing them into an account is very powerful, because now you have a person, for which you know every single title they read, and can easily guess likes and dislikes, and they are practically guaranteed to come back to your site.