>>70139481) Get it on youtube via one of those cooking whores that get posted her
2) Make sure you have online distribution
3) Have a contest where people make youtube commercials for your hotsauce. Give out coupons for entrants
4. Make holiday gift baskets around it. Maybe a holiday taco kit or some shit I don't know it's your business
5. Whore it good on 4chan, especially /ck/
6. Kickstart it for no other reason than to kickstart it
7. Get your buddy to bring a gun to a school/university/church/videogame convention picnic. Before he starts shooting up the place, blind him with your hotsauce and whore it good on the news
8. Start a rumour wherein if you snort your hotsauce, you'll trip balls. Then stupid teens will buy your snortsauce.
9. Have hot ladies pose nude while being doused in your hotsauce
10. Yeah, get some product placement in porno movies. LIke the pizza man brings the pizza, and he uses your hotsuace on the pizza and his man sauce on her face. Or maybe she spices up the cumshot by adding your hotsauce to it.