>>76967086> I can't imagine variant covers account for a significant amount of sales.They do. That's why Marvel whores the hell out of #1 variant covers, and why there's a billion DK3 variants. The monthly themed variants usually add about 5k to their books.
If you look at DC's sales from June to July, most books dropped around 4-5K because June had Joker variants (which were popular), and July had Teen Titans Go variants (which no one gave a shit about). The only book that stayed the same was Batgirl, which had all of its variants cancelled.
