>>34674832Well, you gotta consider what could be used as evidence:
1.) do men suffer from body dysmorphia at similar rates to women. If so, it would indicate that they do worry about their appearance:
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1121529/they do.
2.) Relative number of gym memberships/attendance, looking at one number, men and women spend about the same amount of gym memberships, meaning you could say they care equally in terms of fitness:
http://askville.amazon.com/percentage-gym-memberships-females-Golds-Gym/AnswerViewer.do?requestId=33454900the other two components to consider would be beauty product usage and fashion, you couldn't compete with the scale of female marketed cosmetics, but you could point out how some of the hottest marketing has been axe body spray and old spice, that men care about their beauty, but cultural standards mean that they spend less on it.
fashion is tricky, but you could point to men's sense of beauty being less seasonal, thus the lower consumption.
if you wanted to go into even more detail, you could actually use gay culture's preoccupation with fitness(relative to lesbians) to suggest that men care More about beauty and aesthetics.
