>>51053758gigabyte g1 - amazing cooling, stays extremely cool for being air cooled, and great VRM cooling. custom PCB. overall amazing card and well worth the price.
msi GAMING - massive cooler and keeps the GPU cool, can easily OC the core and ram, not so great VRM cooling. needs to be in a low ambient location for the VRMS if pressing the OC's and increasing the voltage. Custom PCB.
msi lightening - just an insane card. its just insane. expensive but amazing.
evga - its evga. can be amazing or just average. they have stock and custom PCB models. FTW and the classified series are their best models and their custom PCB's. kingpin is only worth it for liquid nitrogen cooling and water.
evga hydro - its just a stock, reference card with a ghetto AIO cooling ghettoly attached to it with a 3 year warranty slapped to it by evga.
asus strix - great for people anal about sound. its as good as the g1 but more expensive and default fan profile is only decent if you live in canada where its cold. if you live where normal people live then you need to use software to adjust the fan speeds to sane levels.
asus poseidon - great video card with its hybrid awesomeness. it can run on heatsink / fan which is great for repurposing and reselling and it can run on water with its builtin waterblock by connecting it to a custom loop. on water it matches other 980ti's on water. its also slightly cheaper than buying a reference card brand new and a waterblock for it unless you go the universal block route and not a full block. its a niche card though, well, all water cooled cards are niche.