>>51088913Basically it works like this.
Say a person watches a video. Depending on how much of that video he watches gets multiplied by a base CPM rate (your CPM/RPM is determined by googles algorithm based on your average total video lenght/upload rate, same as above. If youre upload rate is low and your videos are short you get dumped in the shit pile CPM where the ads you get pay next to nothing).
Example:
I make 1 video a month, and say its 2 minutes long. Say that every person who watches it, watche the video 100%. I have 2 minutes of content watched for that video.
Now take a letsplayer. He uploads 30 videos (often upload far more), that are 30 minutes long each.
Say on average people only watch 3-10 minutes (1% engagement rate on the low end). let's take the low end. 3 minutes.
That person has 30 videos a month, each giving him 3 minutes of watch time per person viewed, adding up to 90 minutes watched.
Even though everyone watching his videos only watched a small tiny chunk, that still ads up to infinitely more than my single video with 100% watch rate. Now, add up 30 videos a month times x months, and you have thousands of videos all giving that person watch minutes (like pewdiepie).
Meanwhile say I have a TOTAL of 50 videos, each with 100% watch time but only 2-3 minutes long, adding up to a total of 150 minutes for the entire month every month, vs the compounded 100000 minutes per user per month or more.
Before this your CPM was calculated by views, but to prevent reply girls they c hanged it to watch time and now we have the system that we do. This is why all the high quality but small stuff has disappeared and is actively disappearing from youtube.