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A lot of it is just that a majority of people weren't really that into music in the first place. Look at the people who are into RCHP, QOTSA, Radiohead, or Nirvana. This is the average "Music listener" type person today, the average person like this 40 years ago was into zeppelin and the stones. I've met 50 year olds that were into Skinny puppy and Coil so they are out there, just a rarity like most people with less common music taste.