>>60048006David Bowie turned marketing into the essence of his art. All great phenomena of popular music, from Elvis Presley to the Beatles, had been, first and foremost, marketing phenomena (just like Coca Cola and Barbie before them); however, Bowie turned that into an art of its own. With Bowie the science of marketing becomes art; art and marketing become one. There were intellectuals who had proclaimed this theory in rebellious terms. Bowie was, in many ways, the heir, no matter how perverted, of Andy Warhol's pop art and of the underground culture of the 1960s. He adopted some of the most blaspheme issues and turned them upside down to make them precisely what they had been designed to fight: a commodity.
>>60048033Each element of his art is the emblem of a true artistic movement; however, the ensemble of those emblems constitutes no more than a puzzle, no matter how intriguing, of symbols, a roll of incoherent images projected against the wall at twice the speed, a dictionary of terms rather than a poem, and, in the best of hypotheses, a documentary of the cultural fads of his era.
