>>13739112Seeing as Opels and Buicks aren't sold in the same market anywhere I'm aware of, I don't see that as a problem. No consumer is going to say "I don't see a difference between this Regal and that Insignia," because they will only ever know what one of those cars is.
So long as they stick to rebadging Opels in ways that keep them obviously superior to their Chevrolet counterparts, and worth the extra money, I think it'll be OK. GM just can't return to their ways of the 90's, when you could buy four differently branded cars that were all obviously a bargain-basement Lumina inside and out.
Besides, at this point it's more like Opels being rebadged Buicks/Chevys/Fiats/everything else. The Opel brand doesn't currently have a single unique product, and seeing as it only exists in a single small corner of the global car market, probably never will again. It's simply the GM UK omnibrand and global platform-farming operation, at this point.