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Misleading players into releasing demons

No.43307697 ViewReplyReportDelete
I've got a bit of a writing problem /tg/.
So I've been trying to write this campaign. Not even sure what system I'm gonna use. I'm just thinking up the really base ideas, then working the rest out.

Its supposed to be a horror/horror-inspired campaign. The players
Here's the bullet points I've been jotting down.
The players won't necessarily know all or even much of this.
But I've reached a bit of a roadblock and would like some help throwing ideas around and whatnot.
...Actually, no giving an overview of my idea for the plot is too long and besides the point, so I'll just get straight to the point:
Any ideas for misleading PCs into releasing demons?

Come to think of it, how should they be released? Kinda wanted to get some puzzles or actions in there. Not necessarily rituals but ehh maybe, I'm not sure. They're supposed to be at least relatively "normal" people, at least that's my assumption and how I'm gonna portray the campaign...