>>62230555>FROM: [email protected]>TO: marketing-viral>CC: [email protected]> Yes, Hershel, but I also want to stress the need for our viral marketers to maintain a constant presence on internet favorite sites such as Reddit, Tumblr, and others.>The conversations should ALWAYS be steered towards Star Wars. What is its cultrual impact? Can we point out easter eggs in the previous films? Always a new angle. But never forget, STAR WARS must be CONSTANTLY in the public eye. Only in this way can we maximize exposure and opening day profits.Special attention should be paid to maintaining viral marketing footprint on "controversial" sites as their link to any promotional campaign is more difficult to discern, making STAR WARS anticipation seem more organic and grassroots.
> Please don't forget to reward your viral marketers handsomely for their CONTINUAL PRESENCE of STAR WARS on all social media! 
